What is Social Media Marketing

Social Media Marketing 1 - Smart Social

Written by Mari-Anna Gibson

Mari-Anna Gibson is a passionate entrepreneur with over 14 years of experience in the Advertising industry. From online advertising, print media & tv, she understands what it takes. With her passion for Social Media Marketing, she helps business of all sizes leverage the power of Social Media.

March 6, 2020

Social media marketing is the use of social media platforms and websites to promote a product or service.

Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.

The most popular Social Media Platforms, at the moment:

How Social Media Marketing can help you reach your marketing goals :

  • Increase website traffic
  • Raising brand awareness
  • Creating a positive brand identity
  • Improving communication & customer service
  • Sell more products or services
  • Connect with more potential clients

If you need help with your social media marketing for your business, be sure to have a look at our services here and we’ll be happy to get you on the road to success!

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