Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is...
Organic social media is the use of the free services and tools that each social media platform provides to its users. Despite all of the pressure that social networks are putting on brands to spend money on paid social in order to reach their audiences, it’s important...
WhatsApp recently announced that they now have 2 billion users around the world! Mothers and fathers can reach their loved ones no matter where they are. Brothers and sisters can share moments that matter. Coworkers can collaborate, and businesses can grow by easily...
