Creator Studio for Facebook and Instagram

Laptop Screen with Creator Studio for Instagram

Written by Mari-Anna Gibson

Mari-Anna Gibson is a passionate entrepreneur with over 14 years of experience in the Advertising industry. From online advertising, print media & tv, she understands what it takes. With her passion for Social Media Marketing, she helps business of all sizes leverage the power of Social Media.

April 27, 2020

Creator Studio brings together all the tools you need to effectively post, manage, monetise and measure content across all your Facebook Pages and Instagram accounts.

It also helps you take advantage of new features and monetisation opportunities that you may be eligible for.

Anyone who manages a Page can use Creator Studio, although your Page role determines the specific information you see and the actions you can take, and can access it by going to this URL on a computer:

Creator Studio Logo

Creator Studio Features

Facebook Sections of Creator Studio

1. Create

Publish Facebook content from the Home tab. You can also bulk upload multiple videos at once, crosspost content to multiple Pages and schedule, backdate or save posts as a draft.

2. Home

The Home tab in Creator Studio contains a feed of posts from selected Pages, some basic insights into your content and a composer where you can upload content and post it to any of your Pages.

3. Content Library

All your content across all your Pages, all in one place. View, filter and search all your video, photo, link and text posts from all your Pages. You can also see insights from and take actions on individual posts, such as editing, boosting or deleting them.

4. Insights

Understand more about your performance, engagement, audience and earnings. Track how your content is performing, get metrics on your estimated earnings and discover advanced insights about your audience across all of your Pages from the Insights tab.

5. Inbox

Manage interactions across all your Pages from the Inbox tab. Includes Facebook Messenger and post comments, as well as Instagram post comments.

6. Monetisation

Check your eligibility, apply and on board to in-stream ads and fan subscriptions. Once you’re earning money, use the Monetisation tab to edit your payout settings, view statements, manage in-stream ads block lists and promote your subscriptions.

7. Sound Collection

Enhance your videos without worrying about copyright infringement. Choose from a variety of music and sound effects to download and include in your videos from the Sound collection section within Creative tools. The best part? All the tracks are free and legal to use.

8. Manage your Pages

See an overview of all your Pages, change existing roles or assign new ones. You can also create new pages from the Pages section in Creator Studio. Only Page admins can change existing roles or assign new ones.

Creator Studio for Instagram

Instagram Sections of Creator Studio

1. Manage your Content

Get an overview of your Instagram video, photo, carousel, stories and IGTV posts.Use the search bar to quickly find content, or use the filters to organise content by post status or date. Click an item in your list for a more detailed view of the content and its performance.

2. Activity Insights

Better understand the actions people take when they engage with your account.Use the Activity Insights section to also track the reach and total number of impressions of your content over the last seven days.

3. Audience Insights

Learn more about your followers and audience. Audience Insights includes information on your followers’ gender, age range, location and when they were on Instagram over the last seven days.

Here are some user tips to help you get started

  • If you manage multiple Pages, use the Page picker at the top of your screen to switch between Pages. You can even create Page collections from the Page picker to see information about or perform actions on a specific set of Pages.
  • Save the link to Creator Studio as a bookmark on your browser. It will help make it easier to get to next time!
  • Before connecting an Instagram account, go to the Pages tab in Creator Studio’s Facebook section to check who else has a role on the Page or Pages connected to your Instagram accounts. Admins can then change or remove other roles and permissions on that Page altogether, all from within Creator Studio.
  • If you manage Facebook Pages that are using certain products or programmes, they may have automatically created a Page collection for you. See the Facebook section to see if you already have collections you can use.

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